Video cards usually go inside the computer, but NVIDIA is thinking of its fanboys who want to make their love more visible.

For much less than the cost of a new card, you can get a G98 chip to dangle from your keys. The Custom NVIDIA Chip Clear Lucite Keychain is the real thing, a GPU encased in clear acrylic, plus a very visible logo in case it wasn’t in-your-face enough.

The only better alternative? Prying a GPU off your actual video card and drilling a hole in it. Until it dies on you however, $10 will get you a cool – if not exactly custom-made – keychain.

How much under $29.99?
A lot: $9.95 on NVIDIA.com.