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I can’t say I am really eco-conscious (and I don’t even like the word, “eco” and “green” have begun sounding snobbish to me), but I try not to be wasteful. But, no matter how much I try, I can never remember to take a bag with me to the supermarket. Yes, I usually carry a backpack, but one loaf of bread and one bottle of Pepsi fill it up. I have reusable bags, but I can never remember to take them out of the closet.

The Flip & Tumble 24-7 Bag addresses the problem I mentioned and uses it: why not forget the reusable bag in your backpack? When stretched out, it’s a large sturdy bag; when “flipped & tumbled” (which is basically the same thing as folding a pair of socks), it can fit in your hand. For a demonstration of the process, check out this video.

Best of all, from a girl’s point of view, is the fact that it looks good. It comes in 5 color schemes, it has an attractive hippie-like design and doesn’t look like the bags my grandma used to carry her groceries. Yes guys, I am sure this sounds stupid to you, but I care about my appearance even when going to the supermarket.

The folded bag looks like this:

How much under $29.99?
Some: $12 on FlipandTumble.com.

Via BoingBoing